Adi designs forstartups, global companiesand governmentsAdi designs for startups, global companies and governments

Cerro de Pasco grew around a mine. Over time, the mining company bought parcels across the city that it can’t legally expand into, so many sit abandoned, adding to waste and insecurity. Working with the municipality, I led the stakeholder mapping, defined how to engage each one, and connected the city’s Plan de Desarrollo Urbano 2033 to a development framework.

Boston’s Squares + Streets program wanted to engage a Vietnamese American neighborhood in their planning process. With the Planning Department, community leaders and a historian, my team designed Story Swap, a card game for conversations between generations to build trust and give the city a way to listen to its residents.

At Trellick Tower and Edenham Estate in London, residents waited months for repairs, saw work marked complete without anyone checking with them, and had no say in which contractors were hired or how. After a site visit to both estates, I facilitated two days of workshops in their clubrooms. On the first day, residents mapped the current tender process and showed where it failed them and where they wanted to be involved. On the second, I co-designed a service journey map with residents that traced each step from both the residents’ and the council’s side, showing where trust broke down. The redesign put residents at specific points in the procurement process: helping write the brief and its success measures, checking quality during the work, and inspecting the finished work against those measures, with pay for their time.

Se a Cidade Fosse Nossa (“If the City Were Ours”) was a grassroots movement that wrote a mayoral platform together with residents. As the only web designer, I designed the platform that connected its in-person meetings with online participation. It launched lean, with an events calendar, contact capture and endorsements, so activities could start while engineering built the forum. The forum then grouped discussions by neighborhood and theme, with yes/no voting on proposals and personal profiles. The candidate whose platform it fed, Marcelo Freixo, reached the runoff and won 1,163,662 votes (40.6%).

Sâmia Bomfim’s campaign for Brazil’s Congress treated the election as civic participation, not marketing. As lead designer, I designed the website, the brand and the printed materials, and mentored junior designers. The online platform allowed constituents to volunteer, donate, and open community headquarters. Supporters could download materials and adapt them to their own neighborhoods, so the campaign’s public presence was built by many people instead of one team. She was elected with almost 250k votes.