Adi designs forstartups, global companiesand governmentsAdi designs for startups, global companies and governments

Cerro de Pasco grew around a mine. Over time, the mining company bought parcels across the city that it can’t legally expand into, so many sit abandoned, adding to waste and insecurity. Working with the municipality, I led the stakeholder mapping, defined how to engage each one, and connected the city’s Plan de Desarrollo Urbano 2033 to a development framework.

Boston’s Squares + Streets program wanted to engage a Vietnamese American neighborhood in their planning process. With the Planning Department, community leaders and a historian, my team designed Story Swap, a card game for conversations between generations to build trust and give the city a way to listen to its residents.

At Trellick Tower and Edenham Estate in London, residents waited months for repairs, saw work marked complete without anyone checking with them, and had no say in which contractors were hired or how. I facilitated two days of in-person workshops to map pain points and a service journey. The output is a resident-led procurement processes.

If the City Were Ours was a grassroots movement that aimed to co-create a mayoral platform with Rio de Janeiro residents. I designed the digital platform that connected its in-person meetings with online participation through a forum clustered by themes and neighborhood. The candidate whose platform it fed, Marcelo Freixo, reached the runoff and won 1,163,662 votes (40.6%).

Sâmia Bomfim’s campaign for Brazil’s Congress treated the election as a matter of civic participation. As lead designer, I was responsible for the website, the brand and the printed materials, and mentored junior designers. The online platform allowed constituents to volunteer, donate, and open community headquarters. Sâmia was elected with almost 250k votes.