04 years of experience working with B2B, B2C & SaaS
👋 Hey there, I'm Adria - but please call me Adi!
I'm a Product Designer who has led fraud prevention initiatives for a user base of +150M worldwide with a +63% conversion rate. I believe in the value of UX metrics to assess design quality, track improvements, and demonstrate UX's impact on business goals.
A bit about my IC influence:
👉 Knowledge-session host among peers. Topics discussed: emotional design, stakeholder relationships, how to use variables in Figma
👉 Nominated at twice in the" team player" category
👉 Organized within the companies a series of events to discuss Design with experts from top companies such as Netflix and Volkswagen.
My long-term career goals? (1) Leverage my design expertise to advance equity and social justice and (2) Be a part of a global Design community.
Outside the Design world, I love being outdoors - whether it's hiking, swimming, riding the bike, kayaking or simply basking in the sun. I also enjoy playing the bass and listening to rock+emo music.
2022 - Present
Product Designer, Risk/ Fraud & Payments at OKX
2022 - Present
Product Design Mentor at Designlab
2021 - 2022
UX/UI Design Mentor at Awari
2019 - 2022
UX/UI Designer, Growth → Product Designer, Vehicle Telematics at Cobli
2014 - 2019
Web Designer + Graphic Designer
Communication and Media Studies at University of Campinas (UNICAMP, 2016)
UX Design at The British School of Creative Arts (EBAC, 2021)
Nielsen Normal Group (NN/g) Conferences
Measuring UX and ROI (2022)
Persuasive and Emotional Design (2023)
Successful Stakeholder Relationships (2023)
Interaction Design Foundation (IxDF) Member
Scrum Alliance Certified Scrum Professional
In-person attendee at Figma's Annual Conference, 2023
Graphic Design Volunteer at United Nations, 2017
If you have an idea in mind or just want to make a new friend, feel free to ping me!