Oi, I'm Adi! :)

I’m a Brazilian senior product designer with 7+ years of experience shipping products in fintech, AI and B2B SaaS. Most recently, I earned a Master in Design Studies from the Harvard Graduate School of Design.

I started in graphic and web design, which gave me a strong visual foundation. Over time I moved toward the harder problems: how products work, why people get stuck, and what makes them trust what they see.

I'm always curious about framing problems, aligning stakeholders, and shipping products fast. I've been the only designer in a project, built design systems from scratch, and designed flows used across global markets.